Italian Origins

Our fabrics are sourced from around the globe, including Australia, but today we are taking it back to where the Outside Envy story began…

The catalyst – a discovery of mine while travelling in Italy. It was in a beautiful nineteenth century building at the foothills of the Biellese Alps that I first discovered beautiful outdoor fabrics that looked and felt like indoor fabrics, but were made to withstand the rigours of the outdoors.

The fabrics from this region are designed and made as a result of family traditions – recollections of a loving past and significant family bonds. They speak to the heart and history or artisanal Italian weaving, amazingly soft to the touch and milled to hold up to outdoor use and modern living.

These fabrics have been produced since the 11th century and today, utilise new technology whilst remaining true to tradition. They are the perfect combination of aesthetic beauty, functional strength and sensory softness. Engineered to last years without losing their unique properties, these beautiful Italian fabrics are rich in colour and design.

100% solution dyed acrylic fabrics like these are made to repel water, to be stain and mould resistant and they come with a five year colour fade guarantee.

This little glimpse into the beginnings of Outside Envy is just the start and I can’t wait to showcase the many other places around the globe where we have sourced fabrics that suit the Outside Envy look and feel.


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